A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Became “Silicon Valley’s Cupid”

The Short type: if they’re creating the newest release of an already-cool item or discovering next big part of tech, singles in Silicon Valley can lead busy life — consequently matchmaking usually gets placed on the backburner. Since 2003, Linx Dating and its creator Amy Andersen have-been handling the requirements of these busy, relationship-minded professionals with a curated, customized, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is recognized for the juggernaut tech organizations and innovative start-ups, so much so that there surely is even a well known TV show known as after it. Silicon Valley can recognized for the enthusiastic, hardworking, imaginative, and committed individuals who work on these lenders — that gives really to a successful job however necessarily an effective matchmaking life.

“many of these individuals are therefore concentrated due to their careers this one time they awake and imagine ‘Oh my personal gosh, I need to discover my match. How do you go-about carrying out that?'” stated neighborhood matchmaker Amy Andersen. Linx Dating is the way they start carrying out that.

Started by Amy in 2003, Linx, for brief, is a curated matchmaking service for the people hectic, high-profile solitary specialists in Silicon Valley in addition to encompassing Bay Area (also all around the globe) that haven’t had the opportunity to find the relationship they demand. Nowadays, the business is called “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy not too long ago told us towards “aha time” that started it-all, their client-to-client vetting process, the algorithm-less, intuition-based matchmaking, plus the individual interactions she creates with the individuals she assists.

Connecting the space Between Single Men in Silicon Valley & Single feamales in San Francisco

The determination for Linx was available in 2000 while Amy was involved in personal client services at a technology organization in san francisco bay area but surviving in Silicon Valley. Whether or not it was at work, through buddies, or maybe just out and about, Amy often came across gents and ladies who have been educated, winning, appealing, and well-rounded, nevertheless they happened to be solitary and didn’t know why.

Once you understand both places perfectly, Amy pinpointed the challenge: there were a lot more readily available men in Silicon Valley than San Fran and much more readily available ladies in San Fran than Silicon Valley. Due to their family members, pals, and jobs being in their particular towns and cities, putting some 50-minute vehicle trip to meet that special someone wasn’t the leader in their thoughts, Amy described.

“that has been my ‘aha moment’ where I thought ‘What if we were to connect this space and develop these options of these fantastic feamales in San Francisco and they fantastic men in Silicon Valley?'” she mentioned.

Amy subsequently invested the second 36 months doing as much study as she could, utilizing the woman business-oriented head for an improved concept of the marketplace and demand for this kind of matchmaking business. In 2003, once she had all the woman ducks consecutively, she stop their work at Merrill Lynch, founded the firm, and never looked right back.

“beginning Linx has-been one of the best choices of my life,” she mentioned. “assisting these introductions and serving as a conduit between those two class seems to be effective effectively over the past 12+ many years that i have been doing this.”

Through the Application to Even the Wedding, Amy will there be Every Step

Amy takes a tremendously practical strategy together with her customers from just starting to finish, learning everyone separately, making use of their particular specific wishes and requirements throughout the matchmaking, and providing the woman qualified advice all along the way.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, it-all begins with the quality of the customers. While different matchmaking firms might take anyone who applies, Linx has actually a comprehensive referral-based vetting system which makes their unique clientele stand out from the others. Every aspiring member need to be recommended by an old or recent member, a pal or get in touch with of Amy’s, or even the similar.

Amy receives dozens of recommendations day-after-day and displays each prospect herself. And whether they’re 22 or 72, Asian or Latino, lawyers or designers, Amy wants people that are intelligent, healthier, relationship-minded, accomplished, bold, and leading interesting everyday lives overall.

“providing someone is excited about their job, that is what I’m looking for. Beyond that, I’m looking people who find themselves well-rounded. Whether it is volunteering or cooking or whatever it really is, I just want to see they have a colorful, fascinating life,” she stated. “When someone says in my opinion ‘All i actually do is work’, I’m probably not going to wish to use them. Besides perform they not need balance inside their life, but to me that is also indicative they do not have time for a relationship.”

Following the original assessment, Amy sets up a private meet-and-greet, which she stated is a vital section of getting litigant. That’s where Amy reaches know the individual, hear their own individual tale, and then determine whatever’re looking for in a partner (and the things they’re not finding).

Most importantly, Amy is determining if her business could be the correct fit for each party. Whether somebody is not 100% over their unique ex or can be found in an arduous period regarding life, the woman impulse can determine if the time is actually off.

“The meet-and-greet is a vital period for me but much more regarding prospect for a beneficial browse of what Linx is about,” she said. “folks derive the answers they are shopping for from meet-and-greet, that is certainly important because anybody which decreases that roadway to be a customer, I would like to be certain that they think prepared to accept this procedure.”

If the meet-and-greet goes well, they’ll come-back for a follow-up interview with Amy before selecting the membership which is ideal for them and getting started regarding matchmaking. Even though it looks like a lengthy procedure, Amy said it really is needed because she wishes every member are satisfied with Linx and the other way around.

Matchmaking that mixes the customer’s hopes & Amy’s Intuition

Besides screening every candidate, Amy can also be the actual only real individual at Linx who does the matchmaking, outsourcing her concierge solutions to experts like professional wardrobe stylists, makeup writers and singers, and psychologists.

“this really is a really little, boutique, market matchmaking organization when compared to most corporations having huge employees and limbs all around the world etc, so Linx is actually extremely personalized in that respect,” she said.

Her distinctive matchmaking program combines the granular metrics of just what individual desires in a date (their particular favored top, age, income, etc. as well as their deal-breakers) and Amy’s normal talent and intuition for knowing when two people belong collectively.

“today, in terms of whenever I developed a match, about 75per cent if it’s generated by gut, that instinct that states ‘Oh my personal goodness, i do believe i would be on to anything here,'” Amy said.

Centered on those facets, Amy will then take control, searching the woman database of qualified singles until she locates the most perfect match each customer.

Using the internet Pre-Introductions Get Singles Excited About Their unique Match

Once Amy has actually the woman ideal pairing, she will e-mail both men and women a “baby bio” of every some other, giving them a snapshot regarding the other peoples character, passions, appearance, and having them excited about how great they would be collectively.

“Needs my customers in the side of their seats, jaws into the floor, like ‘OMG this person seems incredible,'” she said.

They’ll after that reach ask Amy questions about their match and take some time they have to opt for themselves as long as they think its appropriate. During this time period, Amy additionally guarantees the clients have no idea one another, whether through work or social groups and even earlier online dating sites adventures, so everybody has a clean record.

“I have found there can be cross-pollination using my customers where they have somehow have fulfilled. I wish to prevent a predicament in which they have already came across or they will have glanced at every other peoples on line pages there ended up being an excuse they decided to leave that opportunity,” she said.

The amount of time from Amy’s preliminary e-mail on set agreeing in order to meet will take 72 many hours, and also at the period Amy will be sending them a one-page, custom bio with even more juicy details, such as their first brands. Amy mentioned she excludes final names through to the basic date to enable them to abstain from Googling each other, engaging in their very own heads, and destroying the miracle.

Along with Amy becoming old-school, she necessitates the man to phone the woman (no texting or emailing!) within 5 days to setup an excellent time in which he addresses this lady.

Heading Beyond a Matchmaker to be a Liaison, Confidant, buddy & Adviser

When Amy can make a match, she doesn’t just deliver them down from the basic day with a “best of luck!” She supplies pre-date training that throws her consumers at ease and teaches them tips slow their unique hectic resides down (at least for 1 night) She mentioned this is exactly particularly important in Silicon Valley, in which everybody is functioning 24/7 and constantly have a million views running through their own brains.

“I want you to eliminate everything near you, most of the distractions in life,” Amy mentioned. “i would like one to carefully get ready for the day mainly because fits truly count. A lot is operating in it psychologically and economically, so I want men and women to pay attention to those important details please remember how important those first impressions are.”

“Amy has actually exceeded every hope and that I would suggest Linx. You will find as came across the guy who I would personally not need came across normally. Our company is having situations sluggish and witnessing just what future retains.” — A Linx Associate

Also because every user signs a two-year contract (which can be frozen anytime if they satisfy that special someone), Amy becomes equally spent because they are in this trip and is in a position to build an union beyond an expert one. She actually obtains wedding invites and photos of babies who have been created from past people.

“That’s largely the reason why i actually do this — it is extremely rewarding,” she mentioned. “much beyond my personal task to be a matchmaker, I’m a liaison, confidant, buddy, and adviser.”

Last Thoughts

Thanks to Amy’s devotion, ingenuity, and love for the woman customers, Linx is actually looking after an under-served singles marketplace in the dating market, and she actually is only just scratched the top on what she will provide the Silicon Valley place and world. We’re undoubtedly looking towards exactly what comes next.

“I’ve worked really hard to build the reputation in this field, but I believe like I have a lot more unearthing to accomplish to obtain a lot more diverse and interesting customers which I can help,” she said.

For women who would like to join Linx Dating, click on this link. For males contemplating joining, click here. You may also follow Linx and Amy on Twitter: @linxdating.


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